Latest Posts
Graphic Design Trends 2025
The world of graphic design continues to evolve, blending cutting-edge technology with timeless creativity. From AI-driven design tools to eco-conscious aesthetics, the trends are as diverse as they are inspiring.
How To Create Eye-catching Point of Sale Displays
Whether you're a small business owner or part of a larger retail team, understanding how to create eye-catching displays can make all the difference in converting browsers into buyers.
Personalised Direct Mail Marketing Ideas To Drive Sales
Direct mail marketing can be a powerful tool for capturing customer attention and driving sales. Unlike digital email campaigns, personalised direct mail offers a tangible, tailored experience that can provide stronger connections with your audience.
The Importance of Education Branding
Education branding plays a huge part in shaping schools’, colleges’ and universities' identity, reputation and values. It helps attract potential students to consider them and builds trust within their community.
How To Create A Memorable Unboxing Experience
The unboxing experience has evolved from a simple act of opening a package to a powerful digital marketing tool. It’s no longer just about delivering a product; it's about creating a memorable first impression that can delight customers, boost brand loyalty and generate buzz.
How To Create Instagrammable Events
From visually stunning decor to interactive elements and unique hashtags, this guide will help you create areas in your event to delight selfie fans and increase your social media reach.
What is Print Finishing?
Printed products can deliver a wide range of communication and protection. The size and scale of items vary from a small pin badge to a full-scale banner. The printing process doesn’t stop straight from the press. There is a wide range of print finishes to be considered.
Maximising Shelf Impact: Tips for Eye-Catching Retail Packaging
Whether you're launching a new product or revamping an existing line, this article will explore various ways to enhance the visual appeal and functionality of packaging to ensure your product stands out on the shelves and resonates with consumers.
What is a Brand Personality?
In today's bustling marketplace, where countless brands vie for attention, establishing a unique and memorable identity has never been more crucial. This is where the concept of ‘Brand Personality’ comes into play, serving as a building block of a brand's relationship with its consumers.
Wedding Invitation Ideas
Wedding invitations are not just about informing guests of the date and venue of your big day; they reflect your style and the tone of your wedding. Whether you opt for a traditional, modern or completely unique wedding, the invitation sets the stage for what your guests can expect.
Shop Window Display Ideas
Creating an enticing shop window display is an art form that combines creativity, marketing, and design to capture the attention of passers-by and tempt them into a store. It's not just about showcasing products; it's about telling a story, creating an emotional connection and making a memorable first impression.
7 Local Restaurant Marketing Strategies
In the competitive dining world, local restaurants need effective restaurant marketing strategies to stand out and thrive. From harnessing the potential of online platforms to leveraging community engagement, these strategies are designed to help local restaurants boost their visibility, attract more diners, and establish a strong presence in their neighbourhoods.
Graphic Design Trends for 2024
2024 promises a revolutionary shift in the way we perceive and create visuals. These advancements are reshaping the graphic design landscape from the immersive depth of 3D elements to the groundbreaking capabilities of AI-generated art.
5 Effective Tips for Branding on a Budget
Branding is the art of creating a unique identity in a crowded marketplace. It’s how customers recognise and experience your business, building trust and loyalty. With the growth of digital tools and social media, the branding landscape has been democratised, allowing even the most budget-conscious entrepreneurs to leave a memorable impression.
The Ultimate Guide To Creating Your Promotional Calendar
A simple yet effective promotional calendar can strengthen client relationships while promoting brand awareness. By providing clients with a calendar, businesses offer a daily utility that integrates into their clients' routines, ensuring consistent visibility of the brand throughout the year.
How To Use QR Codes To Grow Your Business
In today's digital age, businesses are constantly seeking tools that merge the physical and online worlds. Placing QR codes on business cards, promotional leaflets and products can help a business appear innovative and tech-savvy and provide a richer customer experience.
The Benefits of Commercial Printing Services
In our increasingly digital era, the power of printed materials is often underestimated. Despite the surge in online marketing and communication, commercial printing services continue to be a pivotal tool for businesses across all sectors.
5 Effective Retention Marketing Strategies Using Print
In today's digital age, where online marketing dominates, it is easy to overlook the power of traditional print marketing in retention strategies. However, incorporating print materials can be a highly effective way to engage and retain existing customers. From thank you cards and loyalty cards to product catalogues and birthday wishes, print materials have proven they can strengthen customer relationships, encourage repeat purchases and boost overall customer retention.
Sizzling Summer Marketing Ideas: Boost Your Sales with These 8 Hot Strategies
The arrival of summer provides the perfect opportunity to unleash your creativity and optimise your marketing strategies. As more people venture outdoors, capturing their attention and raising awareness about your business is crucial. To help you achieve just that, this article will explore eight summer marketing ideas that are sure to turn up the heat on your marketing efforts
Discover the Perfect Print: Exploring The Different Types of Paper for Printing
Selecting the appropriate types of paper for printing plays a vital role in determining the quality of your project. However, the abundance of paper options available on the market can make the process somewhat overwhelming. To help you make an informed decision, we have created a comprehensive guide detailing common types of paper for printing and their typical uses, guaranteeing optimal results every time.
"Print is Dead" Myth Debunked: Why Traditional Media Still Matters Today
Despite the rapid growth of digital marketing, print media continues to be a valuable promotional tool for businesses and plays a crucial role in a well-rounded marketing strategy. In this article, we will explore the benefits of print marketing and how it compares to its digital counterparts.
Showstopping Exhibition Stand Design Ideas to Elevate Your Brand
In the world of trade shows, an impactful exhibition stand is crucial to attracting potential customers and encouraging sales. If you get it right, you'll gain positive brand recognition and set your company apart from other competitors. But get it wrong, and you risk wasting valuable time and resources. To ensure you design an eye-catching exhibition stand each and every time, we've collated our top five exhibition stand design ideas that are sure to entice passers-by.
2023 Wedding Stationery Trends
Weddings are an exciting time to celebrate the love and commitment between a couple, and what better way to introduce the theme and style of your big day than through your wedding stationery?
Why Outdoor Banners Are Perfect for Local Businesses
Outdoor banners are an effective visual marketing tool. Whether you hope to launch a new product or simply build your customer network, graphical displays on buildings, fences, and even cars will help your business make a great first impression each and every time.
Inspiring Graphic Design Trends for 2023
Graphic design influences every aspect of our lives, from interior design to marketing, fashion to social media. And although graphic design is a long-standing medium, the trends which it follows come and go. In today's post-pandemic landscape, people are optimistic about the future; similarly, graphic designers are future-focused as they enter the design world of 2023. Therefore, we predict next year will bring inspiring and innovative design trends centred around creativity, personality and authenticity.
A Guide to Choosing Brand Colours
The primary motivation behind refining brand identity is to capture the attention of your target audience, in the hope they build positive associations with your business. One of the most effective ways to achieve this is to select a cohesive combination of brand colours.
Which Print Binding Method is Right For You?
Effective binding can transform an abundance of loose sheets into a usable product. Whether it's glued, stapled, tied or otherwise, it's important to consider the durability, production cost and general use of a binding technique to ensure it's right for you and your project. To help you make an informed decision, this article explores some of the most popular print binding techniques, highlighting the advantages and disadvantages of each.
The Business Benefits of Printed Brochures
Printed brochures are a valuable marketing tool with proven benefits, including enhanced business visibility, improved brand awareness and developed customer engagement. In fact, research from Bentley University suggests seven out of ten tourists would pick up a brochure, with 83% of these people likely to visit the advertised business.
Ideas For Primary School Certificates
Reward systems are the perfect way to help encourage good behaviour in young children. For instance: The Department of Education's research report found that 100% of all schools rated 'Outstanding' used reward systems. But for rewards to work, they need to be customisable, teacher-friendly and engaging for pupils. This article will explain how to effectively implement reward systems, their benefits and the variety of rewards on offer, with a particular focus on primary school certificates.
School Planners, What Our Customers Say
There's nothing we like more than getting positive feedback from clients. We're aware that you have a number of suppliers that you can turn to for your school print, including online-only printers. So what makes Sherwood Universal different? We're quite happy to tell you, but perhaps you'd prefer to hear it from a fellow colleague.
The Benefits of Primary School Planners
Over the years, primary school planners have evolved to be so much more than simple homework diaries. Now, they can track assessments, monitor behaviour and encourage development. With so many options available, choosing the right design to meet your students’ needs can be difficult. To help make the design process easier, we have collated all there is to know about primary school planners.
When The Chips Are Down...
. When our client Boots contacted us with an urgent requirement for the supply and fit of a series of large format window graphics and posters, to support a visit by Rishi Sunak, the Sherwood Universal team sprang into action.
Swooping In On Great Signage
Sherwood Universal is delighted to have been involved in an interesting project with the Go Active Falconry Centre at White Post Farm, Farnsfield. Sherwood Universal worked with owner Simon Stacey to supply 50 unique signs as part of their 'Heraldry' theme.
Laminated Printing Explained
There are plenty of options to choose from when it comes to laminated printing. In this article, we will explore the different types of lamination in more detail to help you choose the perfect finish for your product.
A Beginners Guide to Foil Printing
To help you navigate the different foil printing techniques, we have compared both traditional and modern printing methods so you can choose the right one for your product.
Should You Still Send Business Christmas Cards?
Establishing strong relationships with clients can take years; therefore, businesses should make small, regular gestures to build these vital connections. The festive season is the perfect time to touch base with your clients before the year comes to an end.
The Benefits of Leaflet Advertising for a Local Business
Leaflet advertising is a crucial ingredient in any local awareness campaign. Whether you’re a multi-national corporation’s new local franchise or a go-getting new lemonade stand, there’s no school like the old school leaflet.
Business Card Inspiration for Small Businesses
Business cards fuel countless commercial relationships around the world, putting company names into clients’ wallets. While digital communications develop, business cards offer unique opportunities for physical connections in the real world.
How To Write a Funeral Order Of Service
The loss of a loved one is never an easy ordeal to handle. However, even though you can't see their smiles nor hear their laugh again, there's still a wonderful way to commemorate their life. This can be achieved through a funeral order of service.
Logo Design Tips for Start-Ups
Logo design holds the utmost importance when shaping the tone of a business. It is the symbol of the entire brand and helps customers recognise your company amongst the competition. As a start-up business, investing in a good logo design is paramount as it provides the foundations for future branding and business strategy.
10 Roller Banner Design Tips
Great roller banner design catches the eye, frames the pitch, and sticks in the memory. In once-in-a-career networking opportunities, a good roller banner design makes the difference between connection and obscurity. Understanding roller banners and how to present them gives budding businesses an edge in competitive markets worldwide.
Takeaway Menu Design Tips
A takeaway menu is a key advertising tool that should communicate a restaurant's personality and encourage sales. Therefore, all takeaway restaurants should have a tantalising takeaway menu design to lure customers in, stimulate appetite and inform them of the delicious dishes on offer.
The Ultimate Wedding Stationery Checklist
There is nothing more exciting for guests than receiving a dazzling wedding invitation through the door. Invitations and other wedding stationery establishes the mood and indicates the style of your big day. However, it can become overwhelming with so much wedding stationery on offer.
How to Choose the Right Font for your Brand
Choosing the right font for your brand can really make or break it. Think about some of the most iconic companies of the 21st Century: Disney, Google, Coca-Cola, Cadbury, Facebook. The first thing many people think of when they think of these brands is their logo’s font.
Essential Restaurant Menu Printing Tips
On the surface, a menu is a list of things to eat and drink. Look at it and tell the waiter or waitress what you want. Simple, in theory. But designing and printing a restaurant menu that works takes careful consideration.
A Guide to Print Bleed
If you are new to printed media and print marketing, you may not know what print bleed is or why it is essential to ensure your vision comes to life. Forgetting to add print bleed is, in fact, one of the most common errors people make when designing printed media.
Essential Tips for Marketing at Trade Shows
For many businesses, marketing at trade shows forms an essential part of getting your brand on the map. In a fast-paced world of profiles, emails, and sponsored posts, trade shows allow providers, consumers, and collaborators to meet in person.
5 Graphic Design Trends for 2021
2020 has been one of the strangest years on record. We've spent this year adapting to the ‘new normal’ including working from home, e-learning, and lots more Zoom calls!
Common Print Design Errors and How to Avoid Them
Many people think that the age of print is over, and digital design is now what is most important. That couldn’t be further from the truth. Print marketing and print design are still hugely important skills which can really help your marketing efforts.