Establishing strong relationships with clients can take years; therefore, businesses should make small, regular gestures to build these vital connections. The festive season is the perfect time to touch base with your clients before the year comes to an end. Business Christmas cards are a thoughtful way to contact your clients and demonstrate how much you value their business. This small token could significantly increase customer loyalty, so it’s important to get it right.
Benefits of Business Christmas Cards
The Perfect Reminder
Business Christmas cards are a great way to remind your customers about your company in a friendly and considerate manner. To authentically keep your clients informed and up to date, consider mentioning how business was over the past year and your excitement for upcoming events.
Personalise Your Business
Successful businesses create relationships with their customers; these relationships can be established or reinforced by sending business Christmas cards. If possible, handwrite messages to your most important contacts and mention something you have shared; this could be a private joke or simply wishing their family members well.
Compete With Competitors
It’s likely your competitors will already be preparing their seasonal marketing push, so it’s important to go above and beyond the usual and deliver some beautiful cards this Christmas. To ensure your card doesn’t get lost in a flood of others, try to be one of the first among your competitors to send their business Christmas cards – a timely approach is essential.
The Best Approach
Organisation is Key
In order to send business Christmas cards, you need to keep an up-to-date client contact list throughout the year. During the lead up to the festive season, ensure all valued clients in your database have their latest email and home address so your thoughtful gesture can reach them in time.
Choose Quality Over Quantity
Customers will feel even more valued if they receive a professionally printed card finished with your company logo. For new clients, this indicates the prospects of your business and that you appreciate quality. At Sherwood Universal, we can bring your festive design to life by creating high-quality, cost-effective business Christmas cards that remind clients how great your company really is.
Design Matters
A beautifully designed card is a memorable one. It’s important to choose a design that fits your business ethos, whether that’s a charming, festive look or one a little more comical in nature. Colour schemes are also incredibly important; they represent your brand and business beliefs and elicit emotional responses from clients. For example, red suggests luxury and boldness, black denotes professionalism, and blue suggests calmness and trust.
Appropriate Greetings
In order for your cards to have the desired effect, you need to address the client in the correct manner. This all depends on your relationship with them. It’s wise to split your clientele into two categories: new and long-standing customers. New customers will require a formal greeting, whereas long-standing clients can be addressed on a first-name basis if you have a strong relationship with them.
Demonstrate Your Values
It’s more important than ever for businesses to be sustainable; as responsible printing specialists, we always recommend printing on recycled or FSC certified materials that are easily recyclable. Avoid the gimmicky embellishments and glitter to show your clients you not only value them, but you value the planet too.
Sending business Christmas cards is the perfect opportunity to pay individual attention to your valued clients. It’s therefore important to start planning your seasonal marketing strategy using our advice to get your business noticed and solidify client relationships.
Tony Hunt is a seasoned Print Industry Expert with over three decades of experience in the trade. He has been instrumental in helping clients expand their product ranges, secure more business, and ultimately increase their profitability. Tony’s approach is characterised by enthusiasm and passion, balanced with a realistic and tactical mindset. His expertise is further bolstered by seven years of running his own business, fostering a commercially-driven perspective. An excellent communicator, Tony prides himself on never compromising on detail.