Instagrammable events are about designing experiences that captivate guests and inspire them to share their moments online.
From visually stunning decor to interactive elements and unique hashtags, this guide will help you create areas in your event to delight selfie fans and increase your social media reach.
Sign the Way
Signage is crucial in guiding guests to impressive photo opportunities. Utilising vibrant colours and stylish fonts on welcome signs, directional arrows, informational boards, or mascots can add a playful element to your overall theme.
Consider adding themed head cut-out boards to encourage guests to take selfies from various locations, making every corner of your event Instagrammable.
Create an Inviting Entrance
Centre your entrance around your overall theme by incorporating cut-out shapes and memorable decorations. For instance, use oversized flowers for a garden party concept or a retro design for a vintage-themed photo area.
Doing so can immediately convey the event’s ambience and set the stage for what’s inside. You could even enhance the visual appeal with elements like a branded carpet or a balloon arch with printed logos to add a touch of personalisation to prompt photo opportunities.
Aesthetic Appeal
Consider visually stunning and photogenic elements that seamlessly integrate, such as stylish furniture, decorative lighting and textual layers.
Thoughtful arrangement and high-quality aesthetics will impress your guests and inspire them to capture and share their experiences on social media, creating those Instagrammable moments.
Picture-Perfect Backdrop
A stunning backdrop is a focal point, enticing guests to visit and take memorable photos with their friends, family or colleagues. Design a dedicated photo area with an eye-catching graphic background to make the backdrop unique and unforgettable.
You can further enhance the backdrop with additional decorative elements like string lights, balloons or floral arrangements to add colour, depth and texture. You could even have an additional selfie section with oversized Polaroid frames to stand behind. Ensure the backdrop is placed in a prominent location where it naturally draws attention.
Provide Props
Props add an element of entertainment and creativity to your designated photo area, encouraging guests to engage and take multiple photos. Providing a variety of durable and high-quality props, such as hats, character cut-outs, signs, speech bubbles, themed glasses or other quirky accessories, can make photos more dynamic and enjoyable, giving guests something to interact and have fun with.
Personalised props, like branded items or custom-made pieces, can also enhance the uniqueness of the photos. Setting up a prop station near the photo backdrops can ensure that the props are easily accessible and frequently used.
Hashtag Wall
To make tracking and sharing event highlights easier, encourage your guests to share and hashtag their photos in real time on social media with a digital hashtag wall. The digital wall will encourage online engagement and serve as a great photo backdrop, showcasing all event-related content in one place.
To make it more visually appealing, surround the live social media feed display with eye-catching graphics and branded elements.
Goodie Bags
Goodie bags are a thoughtful and memorable way to thank guests for participating. They also leave a lasting impression and can be a highlight of your event. Include brand merchandise, photo booth or Polaroid pictures taken by the guests, decorative snacks, business cards and vouchers.
By curating a mix of practical and delightful items, you ensure that each bag feels special and appreciated. A beautifully designed goodie bag not only delights guests but also serves as a photogenic takeaway that is just as Instagrammable as the event itself.
Tony Hunt is a seasoned Print Industry Expert with over three decades of experience in the trade. He has been instrumental in helping clients expand their product ranges, secure more business, and ultimately increase their profitability. Tony’s approach is characterised by enthusiasm and passion, balanced with a realistic and tactical mindset. His expertise is further bolstered by seven years of running his own business, fostering a commercially-driven perspective. An excellent communicator, Tony prides himself on never compromising on detail.