Leaflet advertising is a crucial ingredient in any local awareness campaign. Whether you’re a multi-national corporation’s new local franchise or a go-getting new lemonade stand, there’s no school like the old school leaflet. Print media provides a recognisable foundation for local businesses, and there’s so much to build on. Understanding the ins and outs of leaflet advertising helps local business take their canvassing strategies to the next level and beyond.
Hand-to-Hand Marketing Info
These days, digital marketing can be so impersonal. How easy is it to delete an email, or close a pop-up, or ignore a chatbox? Leaflet advertising, by contrast, delivers essential, persuasive information into the palm of your hand. This personal, human touch goes a long way in building productive local relationships.
Direct Local Outreach
Time and time again, digital marketers pay a pretty penny to geo-fence their targeted ads to capture a specific customer in a specific area. Local leafletting does the job for you, as your target demographic exclusively connect with you as foot traffic. Meet with your future customers, somewhere between their doorstep and yours, with a local leaflet advertising campaign.
Immediate Action
Rather than playing the waiting game with your canvassing, take to the streets and chat with your customers in real-time. Leaflet advertising incorporates your business into your future customers’ daily lives in the moment. Leaflet in hand, they may well head straight to your business then and there.
Cost-Effective Leaflet Advertising
Leaflet advertising offers an affordable campaign strategy suited to local businesses that don’t want their costs spiralling out of control before they’re even up and running. While ad-service subscriptions and pay per click costs mount up, leaflets bring a set cost and direct return on investment.
A Versatile Tool to Get the Word Out
Unlike the stationary poster or the screen-bound digital ad, your imagination’s the only limit with leaflet advertising. Leaflets go to doorsteps, conferences, shop windows, counters, gift bags, pinboards, and walls: the list goes on and on.
Leaflets Advertising Puts Your Employees to Good Use
Local business owners often worry about their staff keeping busy, particularly when they’re new, and there’s plenty to do. Sending employees leafletting when they have a spare moment between customer service creates an effective use of time with tangible results.
An Information-Rich Strategy
Though they’re only small and thin, leaflets pack a massive punch in the advertising game. Smart local businesses fit all the key information in their leaflets, wrapping all their essential details in one easy-to-read place. Rather than flipping through pages, digital or otherwise, audiences get all their info from leaflets at a glance.
Attracting People Who Aren’t on Their Phones
We’re all on screens most of the time, but crucially, not ALL of the time. Some people switch off their devices now and then when they leave their houses, and some don’t have smartphones at all. Physical advertising offers the only avenue to market these screenless wonders. Leaflet advertising, in particular, does the job efficiently, screen or no screen.
Unlock Creative Print-based Opportunities
Like a well-written storybook, leaflet advertising can take your audience wherever you want to go: the opportunities are endless. Whether you’re crafting a catchy slogan, getting laughs with a silly cartoon mascot, or innovating your design in a new and creative way, there’s a lot you can do with a leaflet. Some choose folding sections, some choose quirky cut-outs, and others go for tear-off coupons and discounts. In any case, getting to grips with effective leaflet design unlocks a raft of benefits for local businesses.
Effective Leaflet Advertising Design
Leaflet marketing as a medium goes a long way in physically connecting with your target demographic. However, once your leaflet hits the target, you need to nail down a great design to unlock the form’s full benefits.
Get Your Branding on Point
Brands vary wildly, but once they find their tone, they stick to it. Keep a consistent tone of voice, thematic colours and logos, and an on-brand identity to express your reliable, professional self.
Snappy and Succinct Messaging
Come up with a snappy catchphrase to get your point across, then tell your target what you’re there for. Clarifying what you can offer, and what you ask in return, helps convey your message quickly and efficiently.
The Devil’s in the Details
The most pressing questions in leaflet advertising are who, where, when, and how. Answer those questions, and specify your location, contact details, and social media handles, in case your customers have anything else to ask at all.
Include a Leaflet Advertising Call to Action
Calls to action, or CTAs, are an advertiser’s bread and butter. In leaflet advertising, as in any other form, telling the people what you want is your top priority.
Conclusion: Leaflet Printing Gets the Job Done
All of this is impossible without a reliable leaflet printing service. Find the right printer, and the power of leaflet advertising arrives in your hands.
Tony Hunt is a seasoned Print Industry Expert with over three decades of experience in the trade. He has been instrumental in helping clients expand their product ranges, secure more business, and ultimately increase their profitability. Tony’s approach is characterised by enthusiasm and passion, balanced with a realistic and tactical mindset. His expertise is further bolstered by seven years of running his own business, fostering a commercially-driven perspective. An excellent communicator, Tony prides himself on never compromising on detail.