In a crowded retail environment or a bustling trade show, standard rectangular posters and square signs often blend into the background. To capture a customer’s eye, you need to break out of the box – literally.
Thanks to modern CAD (Computer-Aided Design) cutting technology, businesses no longer have to limit themselves to straight edges. Here is how custom-shaped printing can elevate your brand – first impressions count!
What Exactly is CAD Cutting?
Traditionally, if you wanted to cut paper, cardboard, or foam board into a custom shape (like a star or a life-sized person), you had to pay for a physical metal “die” to be manufactured. This process was expensive and only made financial sense for runs of tens of thousands of items.
CAD cutting changes everything. Using precision, computer-controlled digital blades and routers, our cutting tables read a digital vector path and cut your printed materials into intricate, bespoke shapes instantly. There are no expensive setup costs, meaning we can produce a single custom item or thousands with equal ease.
Creative Ways to Use CAD Cutting for Your Business
- Life-Sized Standees & FSDUs: Create freestanding display units shaped like your product to dominate supermarket aisles.
- Bespoke Packaging Prototypes: Test custom box designs and intricate product packaging before committing to mass production.
- Intricate Window Graphics: Cut vinyl decals into complex logos or seasonal patterns to transform your Nottingham storefront.
Traditional Die Cutting: High Setup Cost ➔ Only for Bulk Runs
vs.
Digital CAD Cutting: Zero Setup Cost ➔ Perfect for Sharp, Custom, On-Demand Shapes
The Sherwood Advantage
At Sherwood Universal, our investment in high-speed digital print and CAD cutting finishing tools means your creative imagination is your only limit. Whether you need custom-shaped hanging event signage or short-run product packaging, we bring your concepts to life right here in Nottingham.
Our Team are available to answer your questions and you’re always welcome to visit us and see examples of our previous & current work.