When ordering print marketing materials, choosing your design is only half the battle. The physical paper stock you choose tells a story of its own. A flimsy business card sends a completely different message than a thick, textured, premium cardstock.
If terms like “350gsm Silk” or “120gsm Uncoated” sound like a foreign language, this guide is for you.
Decoding Paper Weight: What is GSM?
GSM stands for Grams per Square Meter. It measures the weight and thickness of the paper. As a general rule, the higher the GSM, the thicker the paper.
| GSM Range | Typical Use Case | Feel & Texture |
| 80 – 100 GSM | Standard office printer paper, letterheads | Lightweight, flexible |
| 120 – 170 GSM | High-quality flyers, brochures, inner magazine pages | Sturdy, professional look |
| 200 – 300 GSM | Premium brochure covers, lightweight menus, posters | Rigid, premium feel |
| 350 – 400+ GSM | High-end business cards, presentation folders | Thick, heavy, luxury quality |
Choosing Your Finish: Silk vs. Gloss vs. Uncoated
Once you’ve chosen the weight, you need to choose the texture and finish.
1. Gloss Finish
Gloss paper has a shiny, reflective coating. It makes colors pop with incredible vibrancy and sharp contrast, making it perfect for photography-heavy projects like product brochures, fashion flyers, and visual portfolios.
2. Silk Finish
Silk is the middle ground between shiny and matte. It has a smooth, subtle sheen that feels luxurious to the touch without the harsh glare of gloss. It is highly readable and is the industry favorite for corporate brochures, annual reports, and high-end menus.
3. Uncoated Paper
Uncoated paper has no artificial seal, leaving the natural fibers of the wood pulp exposed. It has a soft, tactile, earthy texture. Because it absorbs ink deeply, it is perfect for items you need to write on, such as letterheads, invoice pads, and custom school exercise books.
Don’t forget to get in touch if you have any questions about printing – our Team are here to help.