The Business Benefits of Printed Brochures

Printed brochures are a valuable marketing tool with proven benefits, including enhanced business visibility, improved brand awareness and developed customer engagement. In fact, research from Bentley University suggests seven out of ten tourists would pick up a brochure, with 83% of these people likely to visit the advertised business. As a result, printed brochures remain one of the most powerful and cost-effective marketing tools there is. If you’re considering your next marketing campaign, continue reading to understand the benefits of printed brochures and how to create an effective design that taps into these advantages.

Benefits of Printed Brochures

1. Quick, Easy and Affordable
   You can very quickly tell the world about your business when using printed brochures. Whether you are distributing them by hand to potential customers, leaving them in targeted locations for passers-by, or adding them to pre-existing marketing materials – it’s affordable, effective and simple!
2. Attention Grabbing
   One of the most significant benefits of printed brochures is that they can grab the attention of passers-by. An effective brochure design will quickly communicate your business’s ethos and values to prospective clients whilst reinforcing your brand identity.
3. Build Trust
   In today’s digital world, anyone can communicate via online platforms with minimal cost and little consideration. However, printed materials indicate to customers that a business has strategically created and invested in a tangible marketing tool. Moreover, printed brochures are designed to last, which suggests their content is established and can be trusted.
4. Build Relationships
   Nowadays, customers are bombarded with advertisements, marketing campaigns and sales pitches, so they are becoming increasingly averse to the traditional buyer-seller relationship. Instead, they crave business partnerships which print materials can build. While emails and social media posts get lost in the sea of content, a print brochure’s physical presence is a natural reminder of the client-business partnership that continues beyond the office, showroom or retail outlet. It is something that digital cannot replicate.

Design Tips

In order to reap the benefits of printed brochures, they must be well designed. To help you create an effective brochure, follow the tips below:

• Logo: Think of your logo as the heart of your business; it should be present on most, if not all, pages of your printed brochure in high resolution.

• Copy: Although the overall design of a brochure is important, the text is absolutely vital. Your copy should be accurate, concise and large enough for prospective customers to quickly and easily digest.

• About Your Business: A printed brochure is the perfect opportunity to showcase your business. Your ‘About’ section should be short and sweet, with only a few bullet points highlighting important details. Remember to add your business address and contact details at the end so customers can easily get in touch.

• Services and Products: To indicate what your business offers, use short descriptive paragraphs with bullet points. To help the reader navigate your offerings, separate them into sub-categories.

• Images: When selecting images that demonstrate your services or products, consider their relevance, quality and uniqueness. We also recommend including an image of your team to humanise your business and tap into one of the many benefits of printed brochures – their ability to build trust.

Even in our digital world, businesses should take a step back and consider traditional engagement methods to drive future growth. The long-established marketing strategy of print campaigns are more tangible, memorable, accessible, credible and are more likely to convert browsers into buyers. All you need is an effective design and professional brochure printing. At Sherwood Universal, you can work in collaboration with our team of creative professionals to refine your ideas and bring them to life with our quality printing options and competitive rates.