In the world of trade shows, an impactful exhibition stand is crucial to attracting potential customers and encouraging sales. If you get it right, you’ll gain positive brand recognition and set your company apart from other competitors. But get it wrong, and you risk wasting valuable time and resources. To ensure you design an eye-catching exhibition stand each and every time, we’ve collated our top five exhibition stand design ideas that are sure to entice passers-by.
High-Quality Graphics and Fonts
In trade shows, graphics and fonts play a huge role in differentiating your business from competitors, so knowing how to send a clear and impactful message is important. Fonts and graphics have three key visual points: high branding, eye-level branding and low-level branding; each requires a different approach to achieve the desired impact.
High branding is where your company’s name and logo are located. Ideally, you should print your brand’s name on the tallest wall in your exhibition space to ensure this information is easily visible, even to viewers at a distance.
Eye-level branding is where your mid-level designs should sit, including taglines, brand images and product line logos. These graphics help to distinguish your brand, even in a sea of other competitors.
Low-level branding is where you should include longer blocks of text, readable for those nearby your exhibition stand. Here, we recommend incorporating interesting facts about your company and the story of how your business came to be; in doing so, you can create an authentic connection with your customers. Whatever you decide to include, it’s important to keep your fonts consistent, minimal and crisp to ensure all content is easily accessible to your audience.
Interactive Displays
An interactive display can be a great way to showcase your products or services in a fun and memorable way. You can use touchscreens, virtual reality or interactive games to capture visitors’ attention and keep them engaged long enough to encourage a sale. In addition, you will also create a unique experience for your customers, increasing the likelihood that they will continue to interact with your brand long after the trade show event.
Large Format Printing
Large format printing is one of the most effective exhibition stand design ideas if you want to make a big first impression. Often used to create oversized backdrops, signage, and banners, large format printing ensures nothing goes unnoticed by potential customers. If you’re considering this design idea, we recommend contacting professional large format print services to help bring your designs to life.
Creative Lighting
I’m sure we all agree, the fluorescent strip lighting commonly used at trade shows can be taxing on the eyes. Therefore, incorporating creative lighting is one of the most effective exhibition stand design ideas. Whether you opt for coloured lighting to produce an alluring ambience that reflects your brand image, or striking spotlights to focus attention on specific star products, creative lighting increases the likelihood of positive brand recognition.
Fabric Banners
Fabric banners are an excellent way to make your exhibition stand more impactful. Not only are they lightweight and easy to transport, fabric banners are also highly versatile and cost-effective. One of our most interesting exhibition stand design ideas is to print high-quality graphics and images onto fabric banners to bring your exhibition space to life. In doing so, you can effectively communicate key business information to potential customers in an exciting a unique format.
Tony Hunt is a seasoned Print Industry Expert with over three decades of experience in the trade. He has been instrumental in helping clients expand their product ranges, secure more business, and ultimately increase their profitability. Tony’s approach is characterised by enthusiasm and passion, balanced with a realistic and tactical mindset. His expertise is further bolstered by seven years of running his own business, fostering a commercially-driven perspective. An excellent communicator, Tony prides himself on never compromising on detail.