2020 has been one of the strangest years on record. We’ve spent this year adapting to the ‘new normal’ including working from home, e-learning, and lots more Zoom calls! This means that going into 2021 people are really keen to have a complete refresh, and hopefully, make up for some of the things we missed out on in 2020. It’s fair to say that graphic design trends are likely to follow this pattern, focussing on calm and refreshing designs. So without further ado, let’s look at some of the key trends that are going to be everywhere in 2021!
Muted Colours
Muted colours have been popular throughout 2020, and we don’t see this trend going anywhere any time soon. The muted tones have a lower saturation, in contrast to vivid colours. This often gives them a calming, safe and even nostalgic feel. Muted colours are popular for business stationery as it makes your company feel professional and trustworthy. Muted colours have had great success in art so why not try using them for your business in 2021?
3D Design
3D design is a graphic design trend that has been getting better and better year on year as the technology and software used for it improves. In 2021 3D design is likely to be used to blur the line between digital and reality. Another linked trend set to take off in 2021 is combining illustration with photography. This helps to create movement and interest in otherwise boring designs. This can be used to change up old photography and give your business a new lease of life.
Nature-Inspired Design
This is going to be a huge trend in 2021. It brings together the increased appreciation for being outside that has come out of the lockdowns along with the sense of calm that inevitably comes from nature-inspired imagery. As part of this trend, expect to see lots of leaf print and florals in 2021. This will help bring a fresh new look to any business.
Optical Illusions
Optical illusions are designed to make you spend a second longer looking at a design to understand what’s happening. Using optical illusions within your graphic designs forces the viewer to digest it fully. It is important not to overuse this, and it won’t work for every brand. But if your business is related to movement or trying to be a bit different, experimenting with optical illusions can be a great option to hold attention.
Geometric Shapes
Geometric shapes have been appearing in designs more and more throughout 2020, with the resurgence in 70s and 80s trends in fashion are heavily inspiring this trend. This is set to continue throughout 2021. To be successful when using geometric shapes in design, consider using a mixture of smaller shapes combined to make larger ones. Geometric shapes work exceptionally well with the first trend on this list. They can be combined with muted colours to create a little bit of edge to your design.
How to Use These Graphic Design Trends to Help Your Business
The best way to use these trends to help your business is to work with a printing specialist who can offer you a full service, from design to print and finishing. By working with a team of graphic designers like those at Sherwood Universal, you will ensure that your design is on-point with the most recent graphic design trends. Choosing to work with a specialist printer also means that your design will transfer into reality smoothly, avoiding any nasty printing mistakes. Get in touch with Sherwood Universal today to see how we can help.
Tony Hunt is a seasoned Print Industry Expert with over three decades of experience in the trade. He has been instrumental in helping clients expand their product ranges, secure more business, and ultimately increase their profitability. Tony’s approach is characterised by enthusiasm and passion, balanced with a realistic and tactical mindset. His expertise is further bolstered by seven years of running his own business, fostering a commercially-driven perspective. An excellent communicator, Tony prides himself on never compromising on detail.