In the age of digital, it may feel like all your marking activities should be online. Social media, SEO, and Pay Per Click can all be successful low-cost techniques. However, offline marketing methods still have their place and work particularly well when used in conjunction with online approaches. In this post, we highlight six effective offline marketing ideas that businesses, both large and small, should consider.
Business cards may feel like an old-fashioned way to promote your business, but they can be a beneficial offline marketing idea; if done well.
In the world of digital, where we get thousands of promotional emails and are bombarded by online ads, the ability to hand a prospective client, something tangible can set you apart.
Consider how and where you may use business cards. If you’re attending a trade show and plan to hand out thousands of cards, then you may want to consider a lower-quality option. If you’re handing them to clients with whom you’ve had a meeting, then you want to create the best impression with a card that stands out.
Business cards represent your company and therefore need to contain your company branding and key contact details. There are lots of options when it comes to card stocks and printing techniques. It’s a good idea to speak with a local printing specialist who will be able to advise you on your options.
Another form of marketing that may not feel current but is also very effective is leaflets and flyers. If you’re a small business targetting your local area, then distributing leaflets to local households or companies can get your name out quickly.
They are also perfect for raising awareness of a particular service or products you offer or for highlighting promotional offers.
Networking is a bit like Marmite; you either love it or hate it. Whichever camp you fall into, there is no getting away from the fact that building real would connections face to face can be enormously beneficial.
Another benefit of this offline marketing idea is that it generally doesn’t cost you anything. The only thing you’re investing in networking is your time and energy.
There are lots of local and regional networking events around the UK. Some clubs, such as BNI, charge a small fee for membership. However, many events are run by local authorities or business groups who are merely looking to build connections.
Participating in or attending trade shows can be a fantastic way of meeting with prospective clients or catching up with existing customers. However, don’t just go to make up the numbers. The more you put into trade shows, the more you’ll get out. It’s not enough to turn up with a pop-up stand and a few brochures and hope that customers will come flocking.
Trade Show Tips;
- Stand out from the competition with a gimmick or eye-catching display
- Hand our discounts or promotional items for every lead you collect
- Run an exclusive promotion that is only available at the show
- Volunteer as a speaker in a workshop
- Try and negotiate a corner plot as you’ll get passing trade from two directions
- Follow up every lead within one week
Sending seasonal gifts and cards to customers is a good way of associating your business with a feel-good time of year. Fewer and fewer companies are sending our seasonal greetings, which makes it easier to stand out and be remembered.
If you only have a small customer base, then a small gift shows clients that you value them. If you have a more significant number of customers, then consider creating bespoke Christmas cards designed specifically for your company.
Nearly every business wants loyal, regular customers that come back again and again. Encouraging customers to return is an essential marketing activity, and one where offline marketing ideas can be used effectively.
Coupons, vouchers, and loyalty cards are all cost-effective to print and can, therefore, be handed to every customer who makes a purchase. You may offer a discount off their next purchase or a free product after they’ve purchased X number of times.
Which Offline Marketing Ideas Will You Choose
When it comes to marketing, every business will find different techniques that do and don’t work. While online marketing is highly effective, there is still room for offline, traditional methods.
Sometimes simple ideas yield the best results. Before you head online and try and work our the Google algorithms, maybe trial some more straightforward offline marketing ideas to help grow your business.