A flyer is a relatively inexpensive, yet highly effective way to grab the attention of potential new customers. Whether you are advertising an event, launching a new product or just starting a business, a flyer can work as an immediate way to make your business stand out.
Of course, this will only be true if people actually read your flyer and keep hold of it for reference, so this is where it is important to get it right. You need to create an eye catching flyer that is also informative. Here are five quick tips on how you can achieve this.
Create an Eye Catching Flyer
It is important to plan what you actually want to say on your flyer before starting to try and design it. You will need to think about what information is essential, such as website, contact details, time of the event, place of the event, all the necessary information.
Write with purpose, keep your message clear and concise and make sure it is easy to read.
You need to have a heading/title for your flyer, something that tells the audience what it is all about. Make the headline memorable and not too wordy.
This doesn’t necessarily have to be at the top of the flyer, but it does need to be the most prominent piece of writing in terms of size, boldness and if using it, colour. The heading needs to stand out.
The use of images is important with a flyer as they will provide colour, dimension and interest. Images don’t need to take up the whole flyer, you can have them strategically placed in the layout, or you can use them as the background upon which to place your text.
Your images should be relevant to what you are selling/advertising. They can be of products, or people or even places, whatever they are, they should be eye catching. If you are using people, have them smiling, a smile is so much more attractive to look at.
To create an eye catching flyer this is the most important part to get right. You have the content, you have the images, now you need to put them all together in an appealing way. There are several different ways you can lay your images and text out, and it really does depend on your level of skill and what packages you have on your computer to design your flyer.
Firstly you could use your chosen image/images as the background for the entire flyer. Now the issue with this is that the text still needs to be visible. Create text overlays, here are a few tricks you can use to make this work.
• Firstly it is a good idea to use one of the colours from your image to create a solid colour block to lay over an image.
• Once you have selected the area that you are going to create that block, reduce the opacity to around 84%. This way you will still be able to see the image beneath the block of colour.
• Finally, you can choose the colour of the text to add over the top of the block. Remembering to use a bolder font and colour for the heading.
Play around with the layout; you can break your flyer up into sections, and these don’t have to all be equal. You can use a mixture of squares and rectangles, circles of different sizes or even diagonals. You can also use the layering technique to add dimension to your layout.
There are templates available from a variety of sites if you are unsure how to achieve the desired layout for your flyer.
If your flyer is in black and white, both pictures and text, it can be a good idea to add a splash of colour to it. This can be done very effectively as a band of colour behind some content.
Colours can create a feeling in your project. Bright, vibrant colours can be used to advertise a festival for example. Bright blues, oranges, yellows all conjure an image of sunshine and fun. Greens are very calm and associated with health and wellbeing. Muted tones, such as teal and mustard, are good for a corporate image.
Play around with the colours; see what images spring to mind when you use them. The important thing to remember with colour is to make sure that the colours complement one another. Colours that look terrible together will put off potential customers.
There are a number of online tools available, such as www.sessions.edu/color-calculator/ that will help you pick complimentary colours. They are typically free to use and allow you to try different ideas.
One Final Tip
Proofread! Check what you have written thoroughly;
• Check the spellings and grammar
• Check that the text lines up nicely in each section.
• Check the images are clear.
• Look at the layout and see what jumps out at you, is that the part you want to be prominent? If it’s not, then change it.
When you are happy, find a quality local printer that specialises in flyer and leaflet printing, use the highest quality paper/card you can afford as it will make a difference.
If you would rather leave your leaflet design to the professionals, then Sherwood Universal offer a complete design, print and finishing service. We can guide you through the whole process and ensure that you create an eye catching flyer that will get your business or event noticed.